Names can be so simple, but the process itself can be complicated. I’ve developed a unique approach I call the Name Evolution. We cast our nets broad to begin, then narrow things down to make sure we land on the right one. See for yourself.
Flavor Blasted sounds so much better than Yum Loaded does it not? Behold the power of the proper name. There’s no place for misnomers in branding. And while there are many out there, I help clients hone in on names that stick for all the right reasons.
Naming/branding clients and projects over the years also include:
Molson, Bacardi, Bolthouse Farms, Nissan, GAP, Del Monte, Allied Domecq, Kraft General Foods, Procter & Gamble, MetLife, Chanel, Christian Dior, Revlon, TetraPak, Delta Airlines, McDonald’s, Kenneth Cole, Novartis, Warner Lambert, Victoria’s Secret, Eli Lilly, Campbell’s, Star Gas, Adecco, Radian, GORE, Rohm and Haas, Dow Chemical Company, HB Fuller, Citibank, Kodak, EuroRSCG, Eastman Fine Chemicals and more.
The craftsmanship of Merano finely cut glassware inspired the name for this ‘elegantly sculpted SUV’ that continues driving Nissan’s business forward.
Bacardi Flavored Rums / Bacardi Cocktail Mixers
Naming a range of flavored rums and romance copy for cocktail mixers proved successful for Bacardi by being intoxicatingly fun for their customers!
Flavor Blasted Goldfish
Pepperidge Farm customers eat up the various successful flavor and shape name combinations worked on for this classic snack.
Star Alliance
The name that led the way in global airline alliances continues to soar for airlines and passengers alike.
AmBien
One of the world’s more widely used medicines to combat sleeplessness proved a successful wake-up call for
users worldwide.
Ritz Toasted Chips / Wheat Thins Toasted Chips
These healthier snacking
alternatives needed new flavor profile names with a tasty back story to help them fly off the shelf. Customers ate them up.
Crest WhiteStrips
The #1 name in dental hygiene and health launched the teeth whitening category with this industry leading name that continues to keep folks smiling brightly every day.
GORE™ inLighten
The window screen product, that’s just like a fabric and virtually invisible, lets more light and air into many homes. Visibly improving GORE’s reputation as a technology leader.
Planter’s Trail Mix Flavors
A range of flavor profile names that took nut snacks on a taste adventure through the USA proved to be a winning journey.
CleanStream
Naming a new air filter product proved to be a successful breath of fresh air for GORE customers around the world.
Snausages
Multiple flavor names for a leading dog snack brand that had dogs and their owners chomping at the bit.
Molson Vented Can
Positioning, naming and
romance copy for this new beer can technology proves rewarding for both client and beer drinker.