Creative Direction / Copy Lead

Telling stories. Creating campaigns. Motivating the masses. Words and ideas work wonders when it comes to getting your products in the hands and minds of those who matter most: your customers, your clients, and your prospects.

The insight. The idea. The tone. The voice. The direction. The creation. I play an active role in establishing them all.

Creative Direction and Copywriting clients over the years also include:

Campbell’s, GAP, Old Navy, Kraft General Foods, Rohm and Haas Company, Dow Chemical Company, Meenan, Leffler Energy, HBO, Showtime, AT&T, Citibank, Bilcare, Electrikus, New York City East River Bikeway & Esplanade and others in a range of industry categories.

Contact:

Office: 215.339.0997
Mobile: 646.387.9015
Email: cbodels@aol.com

Comcast / Print, Broadcast, Direct Mail & Online Media
Creative Director and Copywriter. Managing teams and developing winning strategies to create a broad range of successful national and local, award-winning consumer print, broadcast and online media for acquisition, retention and winback targets.
Ritz Toasted Chips / Wheat Thins Toasted Chips
These healthier snacking alternatives needed new flavor profile names with a tasty back story to help them fly off the shelf. Customers ate them up.
IEEE Spectrum / Print, Direct Mail & Online Media
Creative Director and Copywriter developing a range of award-winning print and online media to promote the world's leading innovative technology resource, driving prospects in a variety of industries to subscribe to market specific media.
Radian / Print, Direct Mail & Collateral Media
Copywriting compelling print, direct mail and collateral media promoting a broad range of Radian mortgage products and solutions to lending professionals and consumers.
Petro Home Services / Print, Broadcast, Direct Mail, Online & Social Media
Creative Director and Copywriter. Partnering with marketing leaders and design teams to develop creative strategies for successful acquisition, retention and winback print, broadcast, online and social media.
GORE™ / Broadcast, Print & Collateral Media
Creative Director and Copywriter. Developing tease campaign highlighting GORE's pioneering technology innovations leading up to the launch of GORE inLighten window screens and all subsequent media.
Adecco / Collateral & Print Media
Copywriting collateral materials targeted to international company's human resource leadership and job seekers worldwide promoting Adecco global staffing services.
SIRO / Print & Collateral Media
Copywriting print and collateral materials launching SIRO pharmaceuticals to the US market.

Who am I?

An Irish copywriter and one-time Jeopardy contestant who just so happens to be training for a marathon or triathlon when not working with some of the biggest names out there. Go ahead and throw nice guy into the description. I've been told It’s true.

Hello, I’m Colin Bodels. I’ve spent nearly 17 years as a branding consultant, copywriter, and creative director on brands of all sizes and industries, partnering on everything from brand and naming strategies, through advertisements, websites, direct mail campaigns, and more.

Before branching out on my own, I worked as an Account Executive at Young & Rubicam in New York. So, I’ve got the strategy and client service thing down, and you can see my creative work here for yourself.

When I’m not naming cars, perfumes, sleep medicines or cable packages, or developing campaigns for international telecommunications agencies and local HVAC companies, I can be found training for marathons and triathlons, writing novels and short fiction (I’m Irish, they’re often the same thing), and fundraising to raise awareness of and find a cure for Cystic Fibrosis. And, if you look hard enough online, you can even find me on a 2012 episode of Jeopardy.

Awards: (If you’re the type:)
2009 Communicator Award for Creative Excellence
2004 and 2005 Philly Gold Advertising Awards
2004 and 2005 Eastern ADDY Certificates of Merit

Want to know more about me and my work? Please, give me a call or send an email.

What kind of work do I do?

Ever find yourself reading the packaging on your snack crackers and chuckling, or better yet bringing them home? You may have me to thank for that.

Truth be known, I’ve done practically everything from naming new SUVs, perfumes, beverage brands, and snack items to developing integrated campaigns for industry leaders. Take a look. And, if you have a project you’d like to see up here one day, get in touch.

Who do I work with?

I work with big, small, and in-between, too. Of course, I’d love to work with you. Find out who I've worked with.

I partner with international agencies and local companies, too. Sometimes I work directly with the client, and sometimes I work directly with agencies. Why? Because I’ve learned that direct results come from direct communications.

Clients I work (and have worked) with directly:

Comcast
Petro
Meenan
Radian
Dow Chemical Company
Rohm and Haas
HB Fuller
Campbell’s
Adecco
IEEE Spectrum
Retarus

Colleagues / Partners:

Spring Design Partners
Landor Associates
Interbrand
TippingGardner
Little Big Brands
FutureBrand Coleman
The Sterling Group
That’s Nice
AcquireVisual
J. Walter Thompson
Young & Rubicam
Tandem Associates

How can you work with me?

Sure I’ve worked with (and come up with) some of the biggest names in the industry, but I get just as excited when a small business offers me a challenge. Try me.

Give me a call. Send me an email. Let’s chat about how I can help. I’m much better on the phone than a website. (Warning, I have a 20-years removed from living in Ireland accent).

Office: 215.339.0997
Mobile: 646.387.9015
Email: colin@colinbodels.com

Contact:

North America, Europe, anywhere you need me! I’ve worked with clients from all over.

Office: 215.339.0997
Email: cbodels@aol.com

All company and product names are registered trademarks and/or copyrights of their respective owners. Some naming/branding projects have been worked on by consulting, partnering, or as a sub-contractor, with clients/colleagues in advertising/branding agencies including Interbrand, Landor Associates, Spring Design Partners, Tandem Associates, FutureBrand Coleman, Little Big Brands, TippingGardner and others.