-
Murano
The craftsmanship of Merano finely cut glassware inspired the name for this ‘elegantly sculpted SUV’ that continues driving Nissan’s business forward.
-
Bacardi Flavored Rums / Bacardi Cocktail Mixers
Naming a range of flavored rums and romance copy for cocktail mixers proved successful for Bacardi by being intoxicatingly fun for their customers!
-
Flavor Blasted Goldfish
Pepperidge Farm customers eat up the various successful flavor and shape name combinations worked on for this classic snack.
-
Star Alliance
The name that led the way in global airline alliances continues to soar for airlines and passengers alike.
-
AmBien
One of the world’s more widely used medicines to combat sleeplessness proved a successful wake-up call for
users worldwide. -
Ritz Toasted Chips / Wheat Thins Toasted Chips
These healthier snacking
alternatives needed new flavor profile names with a tasty back story to help them fly off the shelf. Customers ate them up. -
Crest WhiteStrips
The #1 name in dental hygiene and health launched the teeth whitening category with this industry leading name that continues to keep folks smiling brightly every day.
-
GORE™ inLighten
The window screen product, that’s just like a fabric and virtually invisible, lets more light and air into many homes. Visibly improving GORE’s reputation as a technology leader.
-
Planter’s Trail Mix Flavors
A range of flavor profile names that took nut snacks on a taste adventure through the USA proved to be a winning journey.
-
CleanStream
Naming a new air filter product proved to be a successful breath of fresh air for GORE customers around the world.
-
Snausages
Multiple flavor names for a leading dog snack brand that had dogs and their owners chomping at the bit.
-
Molson Vented Can
Positioning, naming and
romance copy for this new beer can technology proves rewarding for both client and beer drinker.