Names can be so simple, but the process itself can be complicated. I’ve developed a unique approach I call the Name Evolution. We cast our nets broad to begin, then narrow things down to make sure we land on the right one. See for yourself.
Flavor Blasted sounds so much better than Yum Loaded does it not? Behold the power of the proper name. There’s no place for misnomers in branding. And while there are many out there, I help clients hone in on names that stick for all the right reasons.
Naming/branding clients and projects over the years also include:
Molson, Bacardi, Bolthouse Farms, Nissan, GAP, Del Monte, Allied Domecq, Kraft General Foods, Procter & Gamble, MetLife, Chanel, Christian Dior, Revlon, TetraPak, Delta Airlines, McDonald’s, Kenneth Cole, Novartis, Warner Lambert, Victoria’s Secret, Eli Lilly, Campbell’s, Star Gas, Adecco, Radian, GORE, Rohm and Haas, Dow Chemical Company, HB Fuller, Citibank, Kodak, EuroRSCG, Eastman Fine Chemicals and more.
An Irish copywriter and one-time Jeopardy contestant who just so happens to be training for a marathon or triathlon when not working with some of the biggest names out there. Go ahead and throw nice guy into the description. I've been told It’s true.
Hello, I’m Colin Bodels. I’ve spent nearly 17 years as a branding consultant, copywriter, and creative director on brands of all sizes and industries, partnering on everything from brand and naming strategies, through advertisements, websites, direct mail campaigns, and more.
Before branching out on my own, I worked as an Account Executive at Young & Rubicam in New York. So, I’ve got the strategy and client service thing down, and you can see my creative work here for yourself.
When I’m not naming cars, perfumes, sleep medicines or cable packages, or developing campaigns for international telecommunications agencies and local HVAC companies, I can be found training for marathons and triathlons, writing novels and short fiction (I’m Irish, they’re often the same thing), and fundraising to raise awareness of and find a cure for Cystic Fibrosis. And, if you look hard enough online, you can even find me on a 2012 episode of Jeopardy.
Awards: (If you’re the type:) 2009 Communicator Award for Creative Excellence 2004 and 2005 Philly Gold Advertising Awards 2004 and 2005 Eastern ADDY Certificates of Merit
Want to know more about me and my work? Please, give me a call or send an email.
Ever find yourself reading the packaging on your snack crackers and chuckling, or better yet bringing them home? You may have me to thank for that.
Truth be known, I’ve done practically everything from naming new SUVs, perfumes, beverage brands, and snack items to developing integrated campaigns for industry leaders. Take a look. And, if you have a project you’d like to see up here one day, get in touch.
I work with big, small, and in-between, too. Of course, I’d love to work with you. Find out who I've worked with.
I partner with international agencies and local companies, too. Sometimes I work directly with the client, and sometimes I work directly with agencies. Why? Because I’ve learned that direct results come from direct communications.
Clients I work (and have worked) with directly:
Dow Chemical Company
Rohm and Haas HB Fuller Campbell’s
Colleagues / Partners:
Spring Design Partners
Little Big Brands
The Sterling Group
J. Walter Thompson
Young & Rubicam
All company and product names are registered trademarks and/or copyrights of their respective owners. Some naming/branding projects have been worked on by consulting, partnering, or as a sub-contractor, with clients/colleagues in advertising/branding agencies including Interbrand, Landor Associates, Spring Design Partners, Tandem Associates, FutureBrand Coleman, Little Big Brands, TippingGardner and others.