After nearly 17 years working in all areas of branding, naming, copywriting, and creative direction, experience has taught me a lot. And I’m happy to tell you what I know.
Whether you’re a college or high school teacher, or business and marketing leader, I’m happy to talk about the intricacies and challenges of naming, branding, brand strategy, copywriting, and creative direction.
I’ve been grilled by Alex Trebek, I think I can handle a few questions from your colleagues or college students.
An Irish copywriter and one-time Jeopardy contestant who just so happens to be training for a marathon or triathlon when not working with some of the biggest names out there. Go ahead and throw nice guy into the description. I've been told It’s true.
Hello, I’m Colin Bodels. I’ve spent nearly 17 years as a branding consultant, copywriter, and creative director on brands of all sizes and industries, partnering on everything from brand and naming strategies, through advertisements, websites, direct mail campaigns, and more.
Before branching out on my own, I worked as an Account Executive at Young & Rubicam in New York. So, I’ve got the strategy and client service thing down, and you can see my creative work here for yourself.
When I’m not naming cars, perfumes, sleep medicines or cable packages, or developing campaigns for international telecommunications agencies and local HVAC companies, I can be found training for marathons and triathlons, writing novels and short fiction (I’m Irish, they’re often the same thing), and fundraising to raise awareness of and find a cure for Cystic Fibrosis. And, if you look hard enough online, you can even find me on a 2012 episode of Jeopardy.
Awards: (If you’re the type:)
2009 Communicator Award for Creative Excellence
2004 and 2005 Philly Gold Advertising Awards
2004 and 2005 Eastern ADDY Certificates of Merit
Want to know more about me and my work? Please, give me a call or send an email.
Ever find yourself reading the packaging on your snack crackers and chuckling, or better yet bringing them home? You may have me to thank for that.
Truth be known, I’ve done practically everything from naming new SUVs, perfumes, beverage brands, and snack items to developing integrated campaigns for industry leaders. Take a look. And, if you have a project you’d like to see up here one day, get in touch.
I work with big, small, and in-between, too. Of course, I’d love to work with you. Find out who I've worked with.
I partner with international agencies and local companies, too. Sometimes I work directly with the client, and sometimes I work directly with agencies. Why? Because I’ve learned that direct results come from direct communications.
Dow Chemical Company
Rohm and Haas
Spring Design Partners
Little Big Brands
The Sterling Group
J. Walter Thompson
Young & Rubicam
Sure I’ve worked with (and come up with) some of the biggest names in the industry, but I get just as excited when a small business offers me a challenge. Try me.
Give me a call. Send me an email. Let’s chat about how I can help. I’m much better on the phone than a website. (Warning, I have a 20-years removed from living in Ireland accent).